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Joint ambitions

The parties drew up ambitions aimed at improving the range of products with regard to the content of salt, saturated fat and calories (sugar and fat). To achieve this, businesses conclude chain agreements for various product categories.

The five parties have the following joint ambitions:

  • To reduce the salt content in the range of products so that it is easier for consumers to consume a maximum of 6 grams of salt per day. Consumers who eat healthy food in accordance with the National Dietary Guideline can comply with the consumption of a maximum of 6 grams per day by 2020 at the latest.
  • To reduce the saturated fat content in the range of products so that it is easier for consumers to consume a maximum of 10 energy% from saturated fats per day. To achieve this by 2020.
  • To make it easier for consumers to consume less energy. To achieve this by 2020 by, wherever possible, reducing both the energy density of products via a reduction in sugar and/or (saturated) fat and/or a reduction in portion sizes as well as by continuing to promote¬† fruit and vegetables.

In achieving the ambitions the prioritisation of the product categories is based on their relevance for public health: contribution to consumption and the improvement that can be (technologically) achieved. High priority is given to products that are intended for children.

Go to annual plans on the Dutch website (only available in Dutch).

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